LINERs frequently hear the expression “WOW=No.1.” Together with the LINE STYLE – the foundational guide to LINE's unique culture – that idea of “WOW=No. 1” is the standard that underpins all we do and pushes LINERs around the world to pursue and create WOW. To celebrate the projects from 2019 that best embodied the spirit of WOW, in January LINE held the Global WOW Project Awards 2019.
A truly international awards event
Taking place in LINE’s Shinjuku, Tokyo office, the awards event was broadcast live in ten offices and seven markets – Korea, Taiwan, Thailand, Indonesia, Vietnam, China and Japan. LINERs everywhere watched the live broadcast and waved and interacted throughout the big event. With so many people participating from so many countries, it was a true testament to the global nature of LINE.
"This is how our project triggered WOW!"
The event began with presentations by the project managers of the five projects that made the finals. Many projects had been initially nominated in October 2019, with 35 of them making it out of the first round, and then in December five making it to the final round. LINERs around the world were able to watch the project managers’ presentations live and vote for the most WOW project through online voting.
Shortlisted projects :
- LINE Starbucks Card Project
Everyone is on the edge of their seats…
Once the presentations were over, it was time to vote. This truly was an award by the people. Some offices also held small events with draught beer to make the award ceremony even more festive. Everyone was on the edge of their seats guessing which project would take home the WOW OF THE YEAR Award!
(Drum roll) “The WOW OF THE YEAR for 2019 is…!”
Once the votes were in, it was time to count the results – and it turned out there were a lot of votes to count! But once the results were tallied, the winner was clear: Antman Project was the No. 1 WOW OF THE YEAR project!
"Antman Project" is a project that converts image formats without reducing picture quality to save on storage in LINE albums. The project name is based on the technique that shrinks the size of big data. In addition to boosting the data transfer speed, one of Antman Project’s big strengths was its ability to create a variety of effects.
The moment Antman Project was announced, cheers went up in all the LINE offices. LINERs watching the live broadcast from the Bundang office in Korea exploded in cheers as well! On this day, the members of the Media Platform, who were at the event from start to finish with the anticipation of the award, shared in the delight of winning the award with their colleagues. LINERs at the event in Japan were able to listen to their award acceptance speech given all the way from Korea.
The Global WOW Project Awards 2019 and Kick-off Meeting 2020 ended with great success thanks to the awardees and participants. The Global WOW Project Awards were launched in 2019 to discover more best practices that displayed meaningful challenges and achievements as well as to share them with all LINERs so as to continue bringing more WOW to the world. We look forward to seeing more projects being nominated in 2020 for another round of friendly competition.
※ Please note that the details described in this article may not apply to all offices.