Brand Marketing Assistant Manager/Manager

TaipeiLINE Pay TaiwanMarketing & CommsMarketing CommunicationFull-time

As the top mobile payment brand in Taiwan, LINE Pay now has more than 1,000,000 users and is the most popular among all players. With more than 320,000 merchants onboard in our ecosystem, our ambition is to be the best partner for Taiwan local merchants by providing the best-in-class mobile payment services, marketing solutions and fintech platform to support and grow their business. We're looking for a self-starting talent who is eager to take on challenges, with strategic and creative marketing mindsets to join us in shaping the future of mobile payments in the market. 

 

Responsibilities

  • Develop marketing strategy, planning and executions to meet business goals
  • Develop creative concepts and work across the teams to produce effective marketing campaigns
  • Manage integrated marketing campaigns and deliver across a variety of media channels and vehicles
  • Measure and analyze effectiveness of initiatives, and report performances of marketing campaigns
  • Keep up with marketing trends and techniques, and market insights

 

Basic Qualifications

  • Passion for the brand is a MUST
  • 3-5 years in branding, marketing field
  • Creative mind with ideas
  • An excellent storyteller with good copywriting skills
  • Sharp sense of market trends and user insight  
  • Team player and excellent interpersonal skills
  • Detail oriented, logical thinking

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