Account Advertising Lead

BangkokLINE Company ThailandProduct PlanningProduct GrowthFull-time

Department: Commercial

Team: Advertising Business

 

Responsibilities

  • Lead comprehensive product and business strategies and marketing for LINE Account Advertising solutions (LINE Official Account, API-Based Solutions, CRM Solutions, Sponsored Sticker, and LINE POINTS) covering both Corporate and SME markets
  • Acquire profound understanding of the market landscape, competitive landscape, and requirements from clients, then take the lead in proposing new product ideation or enhanced features that could help the team achieve exponential business growth
  • Lead the team to collaborate closely with tech and engineering teams to ensure feature requests are well scoped with smooth delivery based on projected timeline
  • Lead the development of detailed go-to-market and communications strategy for each product (e.g., create core value proposition to promote and plan pricing, sales channels, and marketing channels)
  • Lead product and market insight creation through internal data and external research projects
  • Lead performance analysis and provide reports to the team and management
  • Analyze performance and create comprehensive reports for management
  • Lead special projects related to Advertising Business and Products
  • Support Commercial Office on enquiries raised from clients and business partners
  • Manage operations team members and lead process optimization

 

Qualifications

  • Bachelor’s degree or higher, preferably in Marketing, Advertising, Engineering, or Business
  • 10+ years of extensive experience in Digital Marketing and/or Business Consulting in the fields that cover both performance and brand marketing
  • In-depth understanding of LINE Official Account is an advantage
  • Entrepreneurial-minded leader with solid experience managing high-caliber team members
  • Direct experience and thorough understanding of digital marketing solutions, covering both performance and brand advertisement
  • Ability to contribute at both strategic and tactical levels with proven project management skills
  • Proficiency in Microsoft Excel, pivot tables, and skills in creating and presenting complex project plans
  • Data analysis and visualization skills, along with the ability to create meaningful business insights from raw data
  • Highly motivated, full of initiative, with genuine curiosity about how things work and enjoyment working in a super-fast-paced environment
  • Methodical, well-organized, detail-oriented with strong analytic skills
  • Exceptional communication and presentation skills (including public speaking)
  • Native proficiency in Thai and full professional proficiency in English

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok

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